The 2026 Season in Numbers
Black Friday 2026 falls on Friday, November 27, with Cyber Monday right after on November 30. But the real season starts much earlier — retailers launch their best prices from September and the biggest early wave hits October with Amazon's Prime Big Deal Days.
Industry forecasts point to 7–9% growth in online holiday sales (US$ 305–310 bn) for 2026, and more than 73% of US shoppers say they plan to buy during the Black Friday weekend. Electronics alone should clear US$ 55 billion, while beauty & cosmetics are the fastest-growing gift category (+12%).
Jump to this year's predicted top dealsKey Dates for Your Calendar
SHOP BY CATEGORY
Which categories drop the most during Black Friday 2026? These are the ones experts expect to see the biggest discounts.
PRODUCTS TO WATCH
Smartphones — biggest phone discounts of the season
iPhone deals lead every Black Friday. Watch for trade-in bonuses and carrier bundle offers.
Laptops & Ultrabooks
Cyber Monday is historically the best day for laptops. Watch the Samsung Galaxy Book and Copilot+ PCs.
Smart Home & Robot Vacuums
Robotic vacuums and smart home gear typically see the year's deepest cuts during BF week.
Pro Shopping Tips for BF 2026
Follow these rules to get the real deals and skip the fake discounts.
Start in September
45% of shoppers start buying before November. October events pull a lot of that volume — don't wait.
Check the price history
Shrinkflation and fake list prices are real. Only trust deals we've verified — most "discounts" repeat Black Friday prices for weeks.
Use Buy Now, Pay Later wisely
Over 25% of shoppers plan to use BNPL this season. Great for big-ticket items if you can pay on time.
Shop mobile-first
~57% of holiday sales will happen on phones. Make your checkout fast, saved payments on.